Healthy World, Healthy Nation, Healthy You

Redesigning Healthcare Delivery: Hospitals Were Never Meant to be Destinations of Choice

Rita E. Numerof, Ph.D.
President of Numerof & Associates, Inc.


RitaNumerof & Associates, Inc. is an internationally recognized consultant and author with more than 25 years of experience in the field of strategy development and execution, business model design, and market analysis.

Under Rita’s leadership, NAI has developed proprietary approaches that provide precise insight and practical solutions to some of the industry’s most complex business challenges.  Taking a systemic approach, Dr. Numerof has addressed such diverse issues as accountable care, bundled pricing, population health, consumer engagement, and the identification of growth platforms that provide sustainable differentiation based on value propositions that matter to key constituencies.

She’s been a pioneer in the area of economic and clinical value, anticipating the impact of changing global payer attitudes on the fundamental business model of the healthcare industry.  Her work across the entire healthcare spectrum gives her a unique perspective on the challenges and needs of suppliers, physicians, payers, and healthcare delivery institutions.  Dr. Numerof’s work in the pharma sector has focused on new product development, pricing and portfolio management; commercial infrastructure design and development; and market strategy.

Dr. Numerof is widely published in business journals, and has authored five books, including Healthcare at a Turning Point: A Roadmap for Change (2013).

She also serves as an advisor to members of Congress on healthcare reform and comparative effectiveness research, is a regular contributor to the Manhattan Institute, and has written for the Heritage Foundation on accountable care.  She led a tri-partisan, cross-industry work group on payment reform, and developed recommendations for new payment models that incent better health outcomes at lower cost.

Dr. Numerof earned a PhD in organizational behavior at Bryn Mawr College, Bryn Mawr, PA


Dr Numerof is out in the field of healthcare reform and works with organizations that are repositioning their services to address the many aspects of reform. She draws from her vast experience and can make sense of the changes and how many of these changes will benefit consumers. She describes how the future of healthcare will look from the lens of a consumer.

3 Key Points:

  1. Describe how healthcare reform fits into the current healthcare environment and the future moving towards a consumer-centered, market-driven business model for healthcare and why we need it
  2. Explain the challenge of tying payment for services to outcomes in care and improving your health
  3. Discuss what consumers need to do to make good, informed choices what’s next in changing how healthcare is delivered


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